Is there opportunity in this disaster?
This idea was born out of a desire to transform the oil and gas industry. When we started out, Alberta was entering its third year of low oil prices, companies were going bankrupt, thousands of oil and gas workers were being laid off, and the number of inactive and orphan wells in the province was growing at a rapid rate. The idea that kick started the project was simple: what if, rather than seeing this downturn as a disaster, we started thinking about it as an opportunity? What if we could find new ways to reuse and repurpose the things that the oil and gas companies were leaving behind—the people, equipment, material, and infrastructure—and transform them into the solutions for tomorrow?